FNAC
Head Of Digital and Customer Marketing
Accountable for digital marketing and CRM activities at Fnac Portugal, overseeing strategy andexecution of shared and paid media channels, supporting brand health, user engagement andrevenue generation.
Fullsix
Head Of Data & Analytics
Partnering with Fullsix clients and strategists to create a robust, data driven, story of the performance of measured digital properties. Primarily developing insights for new business and major clients, I also played a key role in supporting other client work.
Activities include: discovering new channels, products and segments; optimising marketing programs; improving media and social targeting, creating digital dashboards, conducting competitive analysis, developing integrated measurement plans, and building robust ROI models.
Head Of Social Media
In 2010, i established the social media division, a specialist team supporting other areas of Fullsix Group, that has grown into a diversified source of income for the company, working with more than 20 top brands in Portugal.
DraftFCB
Overseeing the interactive unit, developed solutions for new media and established interactive best practices.
With strong understanding of Internet industry, leading the interactive team to deliver effective online advertising solutions.