“If you were to ask me what two things need to be pushed forward in a significant way with influencer marketing, one is measurement reporting and the second is the optimization of content,” Source: One in Four Influencers Asked Not to Disclose Arrangement | CMO Strategy – AdAge
Reconsidering my beard options after this parody. Via Laughing Squid
“Today you are witnessing the birth of a new global Internet TV network,” — Reed Hastings at CES 2016: Netflix Is Now Available Around the World Or how (almost) to stop piracy, according to KimDotcom: How to stop piracy:1. Create great content2. Make it easy to buy3. Same day global release4. Works on any device5. …
Zero sum game: when every business practice demands to be a part of the corporate culture and have C-level buy-in. — Armando Alves (@armandoalves) January 4, 2016 It’s hard for marketing/data/IT/HR/legal require involvement from key stakeholders when attention is finite. In the end, accountants win.